6 Helpful Tips for Restaurant Email Marketing
The Beginner’s Guide to Restaurant Email Marketing is a five-part series. Follow this guide to grow and refine your restaurant email marketing strategy.
Review of The Beginner’s Guide to Restaurant Email Marketing
This week is our fifth and final post of the restaurant email marketing guide for beginners. Each of the previous posts in this blog series covered important aspects of email marketing as they relate to restaurants.
First, we shared the value of email marketing for restaurants. Later, we explained how to get started with an email marketing provider, how to send your first email blast and also how to measure the results. Finally, we discussed refining your messages, how to start A/B testing and the most important email marketing terms to understand as you begin.
For the final blog post of this series, we’re wrapping things up with a few general reminders about restaurant email marketing.
Helpful Tips for Restaurant Email Marketing
The following tips will help you stay on track as you get more comfortable sending marketing emails to your subscribers:
– Set up a Welcome Email Autoresponder
It’s important for everyone to receive a welcome email after they sign up for your email list. Make sure you set up an autoresponder to go out automatically each time you get a new subscriber. In your welcome email, thank your audience for subscribing. Explain what kind of emails they will receive in the future and how often, and make sure they understand they can unsubscribe from your list at any time.
– Remember the Importance of a Great Subject Line
The importance of a captivating subject line cannot be understated. Remember to test different subject lines and their respective lengths often. Try not to use clichés in your subject lines, and take care to avoid errors in spelling or grammar. Refine your subject lines based on the results of your campaign.
– Automation Saves Time
When it comes to email marketing, automation is a huge time-saver. Most email marketing service providers make it easy to set up your email campaign to go out automatically based on a specific timeline. For example, using automation, you could send out an email from your campaign every Monday at 9:00 a.m.
You can also schedule autoresponder messages to go out based on specific actions taken by a subscriber. For example, your autoresponder could be set up to send a triggered email when a guest signs up for your email list, refers a friend to your email list, celebrates a birthday, etc.
– When to Send Your Emails
Once again, frequent testing is your friend when you first start sending emails to your subscriber list. Typically, marketers see good open rates between 8 am and 10 am on Tuesdays, Wednesdays, and Thursdays. However, more and more people are opening emails on mobile devices, where peak activity happens between 8:00 p.m. and 12:00 a.m. daily.
Another factor to consider with timing is fewer promotional emails go out on the weekend overall, so you may have a better chance of engaging with your subscribers on a Saturday or Sunday when there is less competition.
– A/B Testing
Once you are comfortable with designing and sending emails, it’s time to do some A/B testing. You can test virtually any element of your messaging: subject lines, the text of your call-to-action, the location of your call-to-action, the color of your buttons, presence, and positioning of graphics, the time of day you send the email, etc. We recommend testing one variable at a time, so you can better understand which changes lead to better results.
– Segmenting your Lists
No email marketing guide would be complete without a few words about segmenting your lists. Segmenting is a proven strategy for increasing email marketing success. Segmenting allows you to better personalize your messages and deliver highly targeted content.
You can segment your email list based on a number of factors, for example, by gender, age, or spending frequency. Once you’re comfortable designing and sending emails, you should be ready to segment your lists and start enjoying the benefits!
Wrapping up The Beginner’s Guide to Restaurant Email Marketing
Over the past several weeks, we’ve shown that email marketing is an invaluable marketing channel for the restaurant industry.
Although email marketing is not a perfect science, we provided several basic steps to help beginners get started using email to promote and grow their restaurant business.
Please do not hesitate to reach out if you have questions or concerns we did not address in our email marketing blog series. We’re always more than happy to help busy restaurant managers and owners get the most out of their digital marketing efforts!
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